Turnaround Time

We are often asked how long it takes to design and develop a web site. There is no exact answer to this, as the time will vary based on the complexity of the project, how quickly you respond to requests for feedback and approval of certain stages, as well as the type of designer you select to complete your project.

For the most part, however most web sites can be completed within 4-6 weeks. There are a number of variables involved – in addition to your timely response to feedback and approval requests, the scope of work that will greatly affect the timeline, as well. For example, if you are having us design and develop a Starter WordPress package, and plan to add all of the content yourself, the average turnaround time will be considerably shorter than if you are having us develop all of the interior pages for you (based on your provided content).

Below is an typical timeline for the design and development of a WordPress driven web site.


As soon as you purchase your package, you are placed into rotation. The process generally starts out with a follow-up clientele questionnaire that need to be completed by you or your dedicated staff member. Once we receive the finished questionnaire, we assign the appropriate students or professional based on the designer level.The designer reviews the questionnaire and create the interior pages based on the information you’ve submitted.The sample milestones on this page are based on that start date. Please review the Typical Turnaround Time section to determine when you will receive a proof for review.

Typical Turnaround Times

Student Designer
4-6 Weeks

Advance Designer
2-4 Weeks

Senior Designer
1-2 Weeks

Professional Designer
1 Week

eCommerce Websites
additional 2-4 Weeks

Add Interior Page Setup
additional 2-4 Weeks

Preliminary Design Process:

After we have reviewed your web site needs from the questionnaire and decide on a plan of action, we send you a link to approve the design/theme.

Design Revisions: 2-3 Business Days to 1 Week Per Round

Once you’ve had a chance to look over the initial designs, you have the opportunity to provide feedback or request changes. Ideally you’ll get back to us in 1-2 business days, but we’ve had some clients take a week or more to get back to us. This is the type of thing that delays the project completion date. So how long this stage takes is really up to you…

However, once you do get back to us with any revisions, the typical turnaround time for relatively simple changes is 2-3 business days. Major changes to the design or requests for an entirely new design concept will take 1-2 week. We continue this process of fine tuning the design until we have your approval.

Development of Primary WordPress Theme Files:

Once we’ve received your approval on the design, we are able to move onto adding the content you’ve provided. This is where depending on the level of designer could take additional time to complete.

There is a core set of PHP files that make up the basic WordPress theme, including (but not limited to) the header, footer, content area, and sidebar, as well as default blog index template, regular page template, and individual blog post template.

Development of Additional WordPress Page:

WordPress gives you the ability to create additional page template styles – for example on a single site, you could have one 2 column template with the sidebar on the left, a 2 column template with the sidebar on the right, and a 1 column template without a sidebar.

If you’ve requested any templates in addition to the base WordPress theme files, we will take this time to develop those and upload for your review. If not, you can skip this step of the milestone dates and move onto the next one…

Development of Interior Page Content:

This is where estimating a timeframe gets tricky, because the content and number of pages will vary greatly from site to site.

The beauty of WordPress is that as a CMS (Content Management System), you are able to easily create all of the interior content pages yourself, without knowledge of HTML. In most cases, clients will just need a custom WordPress theme that they take and continue to add all of the content pages themselves after we’ve created the pages based on the package you select.

If that is the case with your project, you can skip over this step entirely. However, if you prefer to hand off the entire web site to us, we will gladly add all of the interior pages for you (based on your provided content).

The timeline for this phase varies greatly depending on the number of pages you are having us develop for you, and if you are prompt with providing us all of the content for the site. If you have a 1-10 page site, for example, we can have the interior pages completed within 1-4 weeks depending on the level of designer you’ve selected. On the other hand, a 50 page web site will likely take closer to 4-6 weeks to complete depending on the designer you’ve selected..

Of course, if you are not prompt with providing all content for the pages, or if you frequently make revisions to previously approved content that you had already provided us with, that will slow down this stage as well.

Launch of Web Site:

Once we have your approval on the WordPress theme files and any content pages we’ve created for you, we will send you a link to review and approve.

This marks the official launch of your web site, making it “Live” for the viewing public.

Web Site Maintenance: 2-3 Business Days to 1 Week

With a WordPress driven site, you will be able to easily add and update content on your own. However your monthly maintenance covers all updates and changes to your site.

Simple updates to your web site are completed within 1-3 business days. Larger changes can take up to 1 week or more, depending on exactly what you need to have done.

Review our three packages and make a purchase to start the process.